跨境电商物流成本是影响商品售价和利润的主要因素。随着近几年国内互联网技术发展和电商平台使用的普及,越来越多人能够接受并使用跨境电商平台进行购物。由于亚马逊跨境电商平台的用户数量与日俱增,这给没有独立运输体系的亚马逊跨境电商物流体系带来了巨大的挑战。
In the early stages of developing a self built cross-border e-commerce logistics system on the Amazon platform, in order to encourage users to purchase cross-border products, the platform often used package tax promotions to increase the purchase rate of platform users. However, due to the high import and export taxes and logistics transportation costs inherent in cross-border products. As Amazon becomes more well-known, in order to ensure the platform's interests, the promotional activities provided by the Amazon platform are becoming smaller and smaller, and the cost of cross-border e-commerce logistics is being passed on to platform users.
The logistics costs of cross-border e-commerce mainly include the basic costs of logistics transportation, logistics system development, operation and maintenance costs, compensation for damage and loss of goods during cross-border transportation, and storage costs of cross-border goods. The cost components of cross-border e-commerce logistics are numerous, with high labor costs and high storage fees being the reasons for the high cost of cross-border e-commerce logistics. During the cross-border transportation process, products will incur transportation costs, warehousing costs, customs clearance costs, distribution costs, etc. The combined cost of these costs is likely to exceed the value of the product itself.
Although in recent years, with the continuous improvement of Amazon's e-commerce logistics system, the cost of cross-border e-commerce logistics in China is gradually decreasing, it is still very high compared to domestic transportation. In the process of operating cross-border e-commerce business, if there is a problem of exchanging goods, the secondary logistics cost will be higher, increasing the burden of Amazon's cross-border transactions.